The innerwear/intimate wear sector has changed drastically over the last one decade. What factors according to have contributed to this? Karan Behal: Over the past decade, the average woman in India has gained exposure from social media, the ways of the West and similar sources. This has led innerwear and intimatewear to no longer remaining a hush-hush discussion, but rather one wherein women openly have a say in their choice and preferences. Women no longer accept lingerie as casual innerwear...